ASTA, Sandals Reveal Key Travel Trends on National Travel Advisor Day


The American Society of Journey Advisors (ASTA) is celebrating Nationwide Journey Advisor Day alongside Sandals Resorts.

The 2 organizations joined forces on a analysis examine that gauged vacationers’ attitudes and behaviors towards journey to supply key insights to advisors questioning what the summer time rush will appear to be.


“Due to our companions at Sandals Resorts, this yr we now have excellent news to have fun on Nationwide Journey Advisor Day,” stated Zane Kerby, President & CEO of ASTA. “This analysis focuses on the altering panorama for journey with an eye fixed in the direction of serving to advisors perceive the significance of their position as advocates for his or her shoppers. The excellent news for journey advisors is that we’re seeing a powerful enhance in total demand for journey and because of this – vacationers are turning to the specialists for recommendation.”

“Vacationers are desirous to make up for missed moments and get again to the enjoyable of dreaming about and eventually, taking their holidays. This analysis highlights the significance of trusted recommendation going hand in hand with trusted manufacturers as a part of their journey planning journey,” stated Sandals Resorts Govt Vice President International Gross sales & Trade Relationships Gary Sadler. “Experience issues. We now have lengthy celebrated these execs whose steering makes journey and travelling merely higher, particularly immediately.”

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The analysis targeted on three distinct areas, journey locations, preferences and utilizing a journey advisor.

Key findings reveal that greater than 1 / 4 of vacationers (27 p.c) all the time or usually used a journey advisor previous to the pandemic. Following the pandemic, nevertheless, practically half of vacationers (44 p.c) stated that they’re extra probably to make use of a journey advisor.

The analysis additionally discovered that just about all vacationers (94 p.c) who all the time/usually used a journey advisor earlier than the pandemic are probably to make use of one after the pandemic.

Vacationers who used journey advisors earlier than the pandemic had been extra able to journey once more now that situations are returning to regular. The survey discovered that 72 p.c of vacationers who booked with a journey advisor had been able to hit the street versus 47 p.c of non-travel-advisor customers.

Different particulars revealed by the analysis indicated that vacationers who use an advisor usually tend to keep at an all-inclusive resort (33 p.c vs. 16 p.c), extra prone to journey overseas (35 p.c vs. 18 p.c) and extra prone to take a cruise (36 p.c vs. 10 p.c).

Journey Preferences

There are some distinct variations between vacationers who use an advisor and those that don’t.

ASTA’s analysis confirmed that 45 p.c of people that all the time use a journey advisor rank high quality time with out children as a high precedence in comparison with 13 p.c of non-travel advisor customers.

Seventy p.c of people that use a journey advisor rank ‘having a leisurely dinner’ as an necessary side of their subsequent trip in comparison with 51 p.c of non-travel advisor customers.

Amongst vacationers basically, greater than half of vacationers are able to journey now (29 p.c) or throughout the subsequent three months (25 p.c). By the tip of 2021, all however 19 p.c of vacationers might be able to journey once more the examine discovered.

The examine recognized a number of methods journey advisors might transfer the needle with shoppers reluctant to e-book with an advisor, together with providing a complimentary room improve, together with free breakfast and together with gratuities, personalised experiences or wonderful eating alternatives.

Not surprisingly, 55 p.c of vacationers who’ve by no means used a journey advisor are extra probably to make use of one if it means they’ve entry to the journey advisor’s particular relationships and insider entry, based on the analysis.

Journey Locations

The ASTA and Sandals analysis confirmed a shift in desired locations.

Curiosity in journey to Europe and the Caribbean has skyrocketed. The survey discovered that just about two-thirds of vacationers (62 p.c) want happening trip within the U.S., practically half (45 p.c) wish to go to Europe, adopted by 44 p.c wishing to journey to the Caribbean.

That is very completely different from analysis earlier than the pandemic, in January of 2020, that discovered 75 p.c of vacationers deliberate to make a journey throughout the U.S. and 17 p.c had Europe on their itinerary.

The analysis additionally confirmed a marked enhance in curiosity within the Caribbean. Forty-four p.c of vacationers stated they needed to make a journey to the Caribbean this yr, a rise of 33 p.c from January of final yr.

Vacationers are additionally focused on completely different actions post-pandemic.

The examine discovered that probably the most fascinating actions contain visiting historic locations (53 p.c), pristine seashores and sunsets (49 p.c) or distinctive eating experiences (47 p.c). Solely 29 p.c say they wish to go to a giant metropolis.


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