Pioneer in luxury travel, InterContinental, unveils immersive art installation celebrating 75 years of exploring the world in partnership with artist Claire Luxton

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‘The Class of Worldlinessat InterContinental London Park Lane is a commemorative reflection on the model’s wealthy heritage and iconic inns globally

LONDON, Dec. 8, 2021 /PRNewswire/ — In celebration of its 75th anniversary, InterContinental Lodges & Resorts immediately unveils ‘The Class of Worldliness‘, an thrilling new artwork set up in collaboration with up-and-coming British artist Claire Luxton. Greater than an exploration of magnificence and color, the marketing campaign is a celebration of journey, wanderlust, and time, impressed by distinctive InterContinental locations all over the world, and the glamour and exhilaration that comes with discovery.

A recent multi-disciplinary artist, working with images, set up, poetry and portray, Claire Luxton’s visionary work will remodel the façade of the long-lasting InterContinental London Park Lane with large-scale bodily and digital artworks paying homage to the model’s international journey from the primary, to now the world’s largest, luxurious lodge model. The artwork set up might be skilled for all the month from 8thDecember 2021.

The Class of Worldliness‘ is expressed by quite a lot of motifs representing among the locations the place the InterContinental model has established a presence in its 75-year historical past. Portrayed by Luxton’s signature natural world; birds, butterflies, and botanicals, native to distinct elements of the world, are woven into pure, intertwining greenery, reflecting a way of discovery and exploration, and embodying the will and curiosity of the worldwide traveller.

Motifs embrace a big South American parrot, the blue and yellow macaw, representing Brazil the place the primary InterContinental lodge opened in Belem, and a North American corn lily plant, also referred to as Indian basket grass, which pays tribute to InterContinental The Willard in Washington, D.C. the place Martin Luther King Jnr. famously made the ultimate touches to his ‘I Have A Dream’ speech. The set up’s Chicken-of-Paradise flower, named after Queen Charlotte of the United Kingdom, highlights the royal significance of InterContinental London Park Lane, the placement (previously 145 Piccadilly) the place Queen Elizabeth spent a lot of her childhood.

Talking on the partnership, Claire Luxton stated, “I am thrilled to be partnering with InterContinental Lodges & Resorts to mark its 75th anniversary with this distinctive artwork set up. Travelling is particularly necessary to my work as I draw inspiration from locations, cultures, and tales. The InterContinental model stands for every little thing I like about journey – discovery by immersion into lovely locations accompanied by essentially the most gracious hosts. ‘The Class of Worldliness’ retains to my quintessential pure wildlife aesthetic, utilizing it to suggest the worldwide breadth of the InterContinental model, and its 75 years of opening doorways to new locations and cultures.”

Tom Rowntree, Vice President, International Luxurious Manufacturers at IHG Lodges & Resorts commented, “We have been the very first worldwide luxurious lodge model, a real pioneer within the business. Immediately, now we have greater than 200 inns in among the world’s most enjoyable locations and are wanting ahead to the following 75 years of continued innovation in delivering one of the best of luxurious journey. Claire Luxton’s trendy and energetic work brings to life the delight of discovering lovely locations and the magnificence of the InterContinental model. We’re delighted to associate with Claire for this artwork set up, with many extra thrilling plans within the works for 2022.”

Members of the general public are invited to take pleasure in ‘The Class of Worldliness‘ – a 20 metres projection and a 40 metres window set up at InterContinental London Park Lane, One Hamilton Place, Park Lane, London from 8thDecember 2021, with extra exercise to happen from January 2022. Features of Luxton’s work may also be accessible to international travellers by an interactive social media filter, accessible by Claire’s Instagram and QR codes on the window set up.

For extra data on the InterContinental 75th Diamond Anniversary, go to intercontinental.com/75thanniversary

#InterContinentalLife / Hyperlink to media property

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Picture – https://mma.prnewswire.com/media/1705555/InterContinental_Claire_Luxton.jpg

Claire Luxton partners with InterContinental Hotels & Resorts to create commemorative display, The Elegance of Worldliness for 75th anniversary

Claire Luxton companions with InterContinental Lodges & Resorts to create commemorative show, The Class of Worldliness for seventy fifth anniversary

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